Developing a Culture of Generosity


Business owners know that there’s more to great companies than just the bottom line. It’s also about the joy and satisfaction of changing people’s lives. Through your business, you have relationships and connections outside of your operations that have needs that you can help with. We believe that it’s important to be generous with that. Leading and creating a culture of generosity goes a long way with your staff, and it gives your business a greater purpose in your community. 

Individual donations make up almost 75% of all dollars donated to charitable organizations. Corporations only account for about 5%. Thanks to online access, nonprofits have a greater reach to a wider donor base, and allow for the organization to provide even more information about their progress, their cause and even their board structure. 

Besides the financial advantage that charitable contributions afford your company, here are three additional ways to make charitable contributions about more than just a tax break.

  • Provide opportunities for your staff to get involved

Creating a culture of generosity doesn’t just mean giving money to good causes. Your business may provide an opportunity for employees to designate some of their pay to either a company-sponsored nonprofit or their own charitable organization. Consider getting involved in one or more of these organizations by allowing employees to have paid time off for volunteering, or by organizing a company-wide project or service day. The more your team has an opportunity can see, touch, and feel the needs in their community, the greater their personal investment will be in the organizations they support.

  • Find out how nonprofits could use your services

Believe it or not, there are nonprofits who don’t know they need a service or product like the ones you offer. Consider reaching out to some of the places you’re most passionate about, and make sure they know you want to help them in more ways than just financially. This doesn’t mean that you offer your services for free, but some nonprofits don’t know their own needs. For example, J.D. Frost and Company has explained the value of accounting to numerous nonprofits, and it’s always been a very mutually beneficial relationship. One conversation could help both of you out.

  • Incorporate philanthropy into your business model

More and more businesses are developing mission and vision statements for both internal and external purposes, something that nonprofits have been doing for a long time. By refining and communicating your desire as a business to serve your clients, you’re making philanthropy a focal point, not just your bottom line. You can accomplish this in other ways as well. Invite the leadership from some of these nonprofits to present to your team. Have a holiday fundraiser. Do a good old fashioned spare change collection. There are so many ways to make giving and philanthropy staples of your organization. 

If you’re not sure how to leverage the value of charitable contributions for both you and your employees, we’re here to help make it simple and beneficial. We’d love to chat with you about how to create a culture of generosity in your business,  how to even more greatly affect your community, and how to support the causes you’re passionate about.